Crystal Sanchez
Storytelling through Community Building | Community Manager | Freelance Social Media Manager | Digital Marketing Alumni @ COOP | Host of Open World Dialogue for Women in Games International (WIGI)
Los Angeles, California
Credentials
Apprenticeship in Digital Marketing
COOP Careers — 2026
Bachelor of Arts in Political Science and International Studies
University of California, Irvine — 2020
Google Analytics Certification
Skillshop — 2026
Digital Marketing Certificaiton
Hubspot Academy — 2026
Google AI Essentials Certification
Google — 2026
Skills
Portfolio
LeadGenPro- A B2B Performance Analysis→
This presentation provides an in-depth analysis of a B2B SaaS company, evaluating key performance indicators, identifying growth opportunities, and developing a projected 90-day strategy. We created targeted campaign assets, developed strategic recommendations, and allocated budget toward the strongest opportunities to drive engagement, improve performance, and support business goals for the upcoming quarter.
Open World Dialogue- Women in Games International→
An interactive monthly live stream created to foster conversations with WIGI's global community. The streams feature industry experts on LinkedIn Live, where individuals with varied needs, goals, and viewpoints can come together to share insights, learn, and grow. Topics will explore matters associated with diversity, equity, and creating space for everyone while navigating relevant issues meaningful to underserved and underrepresented individuals in the global games industry.
Playform Radio- Playform.io→
Playform Radio is a weekly Discord livestream series created by Playform to educate and empower digital artists navigating the evolving landscape of creative entrepreneurship, AI, and NFTs. The series featured industry experts and live discussions hosted by Playform CEO Jennifer Chang, covering topics including technology, marketing, social media, and the future of digital art. I supported the production and execution of the series through video editing, backstage livestream production, and copywriting for promotional materials, helping create an engaging and informative experience for the Playform community.
AICAN/ Playform.io Social Media Graphics & Copy→
Designed and developed social media graphics and copy for AICAN and Playform.io to support brand awareness, community engagement, and product storytelling. Created visual content and messaging that highlighted platform updates, artist features, events, and AI art education initiatives while maintaining brand voice and fostering connections with a growing creative community.
Capsul Jewelry Social Media & Copy→
Designed social media assets and crafted copy for Capsul Jewelry, creating visually engaging content that aligned with the brand’s identity and strengthened its online presence. Developed promotional graphics, product focused storytelling, and audience driven messaging to support social media campaigns and connect with customers through compelling digital experiences.